Content Marketing Archives - Evergreen Content Poster

How to get started with Google Analytics 4 for your business

If you want to improve any of your digital marketing efforts, you first have to understand what is happening on your website and what actions your visitors are taking.

For a lot of websites, 35 million according to Builtwith, this data is coming from Google Analytics, and changes are your website is running at least one flavor of Analytics. Maybe you’re running Universal Analytics, also known as Google Analytics 3, or you’ve already switched to the newer Google Analytics 4.

Understanding the basics of Google Analytics is the first step to making sense of your website visitors.

In this blog post, we’ll go through the steps you need to take to install Google Analytics on your website and how to make sense of the different reports so you can use that data to help grow your business online.
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How to Increase Social Media Engagement Organically: A Complete Guide

Social Media

If we were to ask you, what would you rather have, 1 million followers on your social media channels or ten thousand engaged followers on your social media channels? Which one would you pick?

Most of the time, social media engagement is something that most brands think of as an afterthought. While most people want to see their following numbers increase, they often fail to increase engagement and build an engaged audience.

You probably have heard your boss say at one point in your career: “can’t we just buy some followers?”

The overlooked thing here is that 1 million followers might look nice, and sure it can help bring in some social proof, but an account without any engagement is destined to fail.

When you build a meaningful relationship with your followers and engage with them regularly, you can quickly turn them from fans into customers.

The time you spend building those relationships with your following can bring a higher number of sales, increase customer loyalty and customer relationships, and help get more positive reviews, giving you the social proof in a different way.

This, however, is not a one-stop thing. Social media feed algorithms are updated all the time and most of the time without any notice. So yeah, your social media engagement is something that can always be improved upon. There is no maximum engagement level for your to reach, but the more engaged your audience is, the more that other people will see your post, and the better you’re on your way to achieving those social media goals.

So with this post, we’re going on a deep dive into social media engagement. At the end of this post, you will be able to understand better and answer the following questions:

What is social media engagement?
How to create engaging social media posts?
How to measure social media engagement on the most common platforms?
How to create a social media engagement strategy
Which social media tools can you use to create engaging content

And so much more. Let’s dive straight into it…

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The 9 Most Important Pages for Your Business Website (& How to Optimize Them)

Digital Marketing

It used to be that if you had an online business, your website was the equivalent of a shopping window. Now, this holds even true if you have a brick-and-mortar store.

You probably heard about the 80/20 rule or Pareto principle before. And just like in a physical store, not all are created equal. Some shelves, or in our case pages, are more critical than others. 20% of your efforts will bring in the results, while 80% are just there for filler or, worse, as a distraction to your readers.

So how do you apply this to your website? Which pages are more important than others? And to which pages should you pay the MOST attention to get the quickest and best results for your business?

Before we look at the individual pages, let’s first get yourself in the proper mindset to test and evaluate the current content on these pages and make you understand how you can improve them.

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How to Create a Successful Content Marketing Strategy in 11 Steps

Content Marketing

As a brand, it becomes more and more difficult for you to get your message across to your targeted audience. Consumers are becoming blind to advertising, and other forms of digital marketing.

They are installing more and more adblockers to skip out on your advertising. Even offline, people are using their DVR to skip advertising on television, or they just ignore advertising in traditional magazines.

As Marc Mathieu from Unilever says: Marketing used to be about making a myth and telling it. Now it’s about telling a truth and sharing it.

Marketing used to be about making a myth and telling it. Now it's about telling a truth and sharing it.Click To Tweet

Savvy marketers understand that the traditional way of advertising is less and less effective and that there has to be a better way.

Welcome to content marketing.

Content marketing is bigger than ever. And for good reasons:

companies, with blogs, tend to get 67% more leads than those who don’t have a blog;
businesses that use content marketing see on average 30% higher growth rates than businesses that are not using content marketing

However, as more and more content gets published, engagement per post declines. So how do you stand out from the crowd? How can you make sure that your consumers notice and read your content? You need a solid content marketing strategy.

Just by defining and documenting your content marketing strategy, you’re already above 63% percent of all businesses (number from 2018, but in 2021 it is still 49% of businesses that don’t have a documented strategy). According to research done by the Content Marketing Institute and MarketingProfs, 63% of companies don’t have a documented content marketing strategy.
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