Social Media

Instagram SEO: Complete Guide to Profile, Captions, reels, and hashtags

Instagram SEO guide: learn how Instagram search works and how to optimize your profile, captions, reels, and hashtags to boost discoverability and engagement.

What is Instagram SEO, and how search works

Instagram SEO is the practice of optimizing your profile and posts so they appear for relevant queries and in discovery surfaces on Instagram. It helps people find your brand when they search or browse, which drives profile visits, post views, and community growth without paid media. Results vary by niche and behavior – visual relevance, engagement quality, account trust, and relevant keywords all influence which content surfaces and for whom.

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Social Media

Did you know that monthly purchasing spending among Pinterest users is double that of non-users?

Among social media sites, Pinterest stands out because its members frequently utilize it to find new things, and they are receptive to advertisements. Paid and free advertising options are available on Pinterest, and using both together may increase conversions by three times and return on investment by two times.

Plus, among social media advertising platforms, Pinterest has one of the lowest CPCs.

Notable, isn’t it? Strap in as we delve into all there is to know about Pinterest advertisements, from ad formats and specifications to examples of imaginative ads that will spark your imagination — looking to grow your traffic and sales from Pinterest in an organic way? Have a look at our companion guide that helps get you started with Pinterest marketing in 2023.

But for now, let’s dive into the world of Pinterest advertising.

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Social Media

Pinterest might not be one of the first social media networks you’re thinking of when starting to create the social media strategy for your business.

Most businesses start investing in the more known channels, like Instagram, Facebook, and LinkedIn.

However, you might want to think twice before tossing this social platform to the site.

Pinterest can be a very popular and valuable channel for almost any small business. It is the ultimate inspiration hub for millions of people. It is a visual search engine for marketers, sellers, artists, and so much more.

One perfectly pinned visual can bring traffic to your business months after you pinned this on Pinterest.

Compared to 48 hours on Instagram, 90 minutes on Facebook, or even 15-20 minutes on Twitter.

In this guide, we’ll give you all the information you need about the fundamentals of using Pinterest as part of your marketing, including:

• the difference between Pinterest marketing and other marketing on other social media channels
• how to set up your Pinterest profile
• how to optimize your pins,
• how to start advertising on Pinterest
• how to measure the results of your Pinterest campaigns

So let’s not wait any longer and dive straight into this post.

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Social Media

If you’re working in social media, you probably couldn’t escape the recent news of Elon Musk taking over Twitter. With this take-over, lots of companies decided to halt their advertising budget on the social platform, and then there’s another big spike of people looking for alternatives.

Some of these social networks getting some extra time in the spotlight are old familiar ones like Tumblr, but probably one you heard the most popping up is Mastodon.

And let’s face it, that is mostly because Mastodon looks like Twitter. It has hashtags, political back-and-forth, and tech banter jostling for space with cat pictures.

Curious to learn everything about Mastodon, how it works, how to sign up, and how it compares to Twitter?

Then read on as we’ll walk you through everything you need to know.

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Social Media

As social media marketers, we all know that our days can get quite busy and that you need to jump from one tool to another to get any work done.

Sometimes, you need an easy tool for publishing or sharing your content to multiple social networks, sometimes you want to make sure that you did not make any spelling mistakes in that latest social media update, and you want to make sure that you have a safe password for the accounts you need to share with your clients, and can safely share them, sometimes you’re looking for some inspiration to get you started,… the list can be endless.

The greatest benefit of using a browser extension to help you with these is that it can accelerate the pace at which you need to do your work, as all are coming together in just one place.

So are you tired of switching to different tabs and needing to log in whenever you want to access your tools?

Then consider installing one of these extensions so you can do more in less time.

Got a browser extension that you use for your social media marketing activities that did not make this list? We’d love to hear about it in the comments!

To help you find the browser extension you might need, we’ve divided this list into a bunch of different categories:

• Productivity Extensions
• Browser Extensions for content creation and implementation
• The best digital marketing browser extensions

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Social Media

When searching online for anything, you probably head straight over to Google, as it currently holds a 91.88% market share—towering above the rest.

Every day there are roughly 3.5 billion searches. On top of that, most people never even make it to page two of the search results, with approximately 28,5% of all clicks on the first page of Google going to the number one spot.

As you can see, after that, the click-trough-rate (CTR) drops quickly, with the tenth position in Google (the last result on the first page) only getting a 2.5% CTR.

Although there are other ways to get your company to show up in the first place on Google, if you want your (local) business to show up in search results, you probably want to use some of the nifty features it offers by putting your business on Google Maps and letting it appear for a local search like “best butcher in Amsterdam,” etc.

According to a Google study, “50% of consumers who conducted a local search on their smartphone visited a store within a day.”

So how can you take advantage of local search via Google Maps?

This is where Google Business Profiles (formerly Google My Business) comes into play.

In this piece, you’ll learn all about it, from claiming your business on Google, optimizing your profile, and promoting ideas for getting more customers and increasing sales.

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